The most recent Robin Hood-related news stories breaking in the global media!

(Mar 07, 2018)
WORLD WIDE ROBIN HOOD SOCIETY CELEBRATES 20 YEARS AS ONE OF THE LEADING INFORMATION SOURCES ON ALL ASPECTS OF THE LEGENDARY SHERWOOD OUTLAW. On March 17th 2018, the Nottingham-based World Wide Robin Hood Society will mark its 20th Anniversary Year with a programme of varied initiatives including: *The publication of a new book about Robin Hood and the legend’s global impact. *A local cookery contest to find the best recipe for a Robin Hood Pie. *Anniversary theme to the Society’s annual “Feather in Your Cap” business awards. *A children’s story writing competition. *Developing an illustrated Robin Hood talk available to groups and societies. Although the Society was originally a membership-based organisation, over the last 2 decades it has evolved into one of the leading internet-based information resources on all things associated with Robin Hood. It is used extensively by the media and the tourism industry and the Society has contributed to numerous global television documentaries and historical features including BBC’s The One Show; Sky Travel Channel’s “Expedition Unknown” series and French TV’s “Secrets Histoire” series. The Society has also participated in hundreds of radio programmes around the globe, including South America, the USA, Europe, Korea and Australia. Society Chairman, Bob White, said “The very first Robin Hood Society was established in London in the 1700’S and was a club or assembly for public debate. It held its popular, regular meetings in the Robin Hood public house in Butcher Row, near Temple Bar, which is how the Society acquired its name. In the 1970’s, a Nottingham-based Robin Hood Society was created by the local historian and Robin Hood expert, Jim Lees, and its members often dressed up in costume as various characters from the Sherwood tales and helped raise funds for local charities. In the Nineties, Nottingham City Council joined forces with the Nottingham Evening Post and set up a Robin Hood Club especially aimed at youngsters, which featured a series of cartoon woodland animals known as “The Tails of Sherwood”. The present day, internet-based World Wide Robin Hood Society was originally the inspiration of co-founder and sponsor, Mike Douglas from Hull, who established a successful communications business in Nottingham in the late 1990’s. He said “Over the past twenty years the Society has seen many changes but the phenomenal global interest in Robin Hood has never faltered and the legendary outlaw continues to be an iconic figure with a massive international fan base, and he regularly features in new films, books and the global media.” For further information contact Bob White on e-mail at or by phone on (0115) 9523183 or mobile 07504 852731 or visit the Society website at Read more...
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Now is The Time to Find Out What Local Business and Commerce Really Think About Nottingham's Links to The Robin Hood Legend!

Although the Nottingham public have generally taken pride in the City's world famous Robin Hood connections, the business and commercial sector have, perhaps not unsurprisingly, had a somewhat more cautious, indifferent and at times cynical attitude to any potential economic benefits that associations with the iconic legendary outlaw might bring! Even though it's an established fact that every time Robin Hood gets a mention Nottingham gets a hefty publicity "plug", the City and County still frequently fail to get the most out of its globally popular brand "image" that comes "gift wrapped" to the authorities and the community - absolutely free!

So the World Wide Robin Hood Society feel that if Nottingham is to seriously combat the persistent criticism of the current lack-lustre approach to exploit the legacy of its traditional Robin Hood heritage, then now is the time to ask a diverse cross-section of the business and commercial sector for their honest views and opinions about the marketing potential of the Robin Hood "brand". Is it really a gilt-edged goose that can "lay the golden eggs" to beneficially help promote the City and County? What do they truly think?

The Society is NOT on a mission to brand everything "Robin Hood"! Far from it! Visitor expectations need to be satisfactorily met but NOT to the extent of Nottingham becoming an urban version of a tacky seaside resort! We only wish to improve the subtle balance of the iconic folk hero's current profile to help counter the frequent criticisms of under-exploitation. It is equally important to stress that the Robin Hood "brand" is NOT just about tourism – as it also has the power to have an impact on business and economic development, inward investment, environmental issues, community activities, education and cultural promotion.

There has never been a serious and comprehensive business survey of this nature conducted before, so we hope Nottingham's business and commercial sector will give a considered and frank response and to encourage them to appreciate "the wider picture", a 16 page Robin Hood Brand Awareness Guide will accompany the survey to help stimulate debate and formulate opinion. Details of the launch date and availability of the survey will be announced shortly.

The Walt Disney Organisation's successful marketing strategy is based on the principle of always treating their fantasy characters as "real life" individuals and commercially promoting them to their full potential. Nottingham needs to borrow a little of that vision to help prevent its Robin Hood associations becoming its "nemesis" - that to the outside world seemingly undermines all the other good creative initiatives that the City is renowned for!

But we should not surmise or speculate! To consider and plan for what Nottingham really needs to do to successfully manage its global Robin Hood "brand" we need a genuine and objective response from the local business community - to let the authorities know their viewpoint, opinions and suggestions. So, before the next Robin Hood film, book or media story etc. comes along to throw a spotlight on the City that once again reveals its existing embarrassing weaknesses, let's all pull together to once and for all make the most of Nottingham's world famous Robin Hood connections!